Snorkel has promoted Snorkel UK managing director Andrew Fishburn to the newly created role of vice president strategic accounts - Europe, Africa and the Middle East.
He joined the company in 2016 from HLS, where he had been one of the founding directors, following a career with UpRight, JLG and Wizard Workspace/Independent Access, as well as working as an independent consultant and trainer.
In his new role Fishburn will be responsible for managing strategic accounts throughout the region, he will retain the overall responsibility for the Snorkel UK and the recently announced Ahern Ireland.
He will continue to report to chief executive Matthew Elvin who said: “The strategic accounts position in Europe and the Middle East is the next important step in ensuring our long term success in this region. It is designed to be complimentary to the roles of our existing regional territory managers and distributors and will focus on maximising our relationships with multinational accounts. Andrew is the perfect fit for this new role, as he successfully combines a strategic approach, with a passion for product and applications. This will benefit both our customers and Snorkel.”
Fishburn added: “We have made great progress in the UK and Irish markets in the past three years, and I am confident that both businesses will continue to grow from the foundations that we have put in place. I am grateful to Snorkel for the trust they have placed in myself to lead those divisions, and now in this new role as we look to build upon our progress in the region.”
The company is currently recruiting two further salespeople to cover Eastern Europe, and France/Benelux/West Africa.