French aerial lift manufacturer ATN Platforms has appointed Gilles Cheval as chief executive and Christophe Burel as sales manager, as a part of a programme to resume full production and step up its sales and marketing efforts following its acquisition last year by Fassi.
Over the years ATN has made sales to 44 overseas markets, but believes that it can expand this coverage substantially, with its standard and niche product line, which includes mast booms, articulated booms - with levelling jacks - spider lifts and Rough Terrain diesel scissor lifts.
Burel joins the company after seven and a half years with Palfinger, where most recently he was sales manager of its hook lift division, based in Caussade, France. He joined the company in 2012 as a regional sales manager covering France, UK, Benelux, Poland, Turkey, Italy, Spain, Portugal & South America.
He began his career however with GE Power Controls in 2003 as an area sales manager covering Normandy. He left the company at the end of 2005 to join Manitou as product manager for the Maniaccess aerial work platform business.
It has been just over a year since Fassi acquired ATN from insolvency, since then it has been putting its plans into place to build the company into a leading player in the aerial lift market. Towards the end of October the production line turned out the first ATN products as part of Fassi, and in February it recruited Markus Suttorp from Palfinger USA as technical support manager, and in May appointed Gilles Cheval as chief executive, he joined the company following more than 12 years as general manager of the Verres d'Aquitaine-Veraqui (now Riou Glass Veraqui) glass manufacturing plant in nearby Marmande.
Since joining the company he has overseen the move towards the resumption of full production of ATN’s Piaf mast booms and Zebra boom lifts at the company’s 20,000 square metre facility in Fauillet, near Tonneins, France. The plans are to triple production over the next few years, while working more closely with spider crane manufacturer Jekko, which is part owned by Fassi.