Custom Equipment/Hy-Brid Lifts has appointed Dave Ritz as director of sales for north eastern states and eastern Canada.
Ritz’s responsibilities cover customer support and the expansion of Hy-Brid Lifts’ dealer and customer network. He joins the company after five and half years with Wacker Neuson as sales manager key accounts.
Ritz began his career in 2000 with United Rentals, initially as a branch manager and later regional fleet manager and government sales manager. In 2006 he moved to Volvo equipment rents as a district manager, becoming division manager in 2011. The company was acquired by Platinum Equity at the end of 2013 and changed its name to Blueline. In 2015 Ritz moved to Wacker Neuson.
Speaking of his move to Hy-brid, Ritz said: “I have been following Hy-Brid Lifts’ product progression since my time at Volvo Rents when one of our franchises bought some early units for their rental fleet. The uniqueness of their small footprint, light weight and low step-in height are a great fit for supporting ‘ladders last’ safety initiatives. I am eager to begin supporting Hy-Brid Lifts’ existing loyal customer base while continuing to grow our market penetration.”
Marshall Shaver, vice president sales & marketing, added: “We are thrilled to have Dave join the Hy-Brid Lifts team. He will work directly with our dealer network to strengthen our ability to serve our customers. Dave brings a wealth of rental industry knowledge and operational experience that will bring great value to our customers. Dave is a valuable addition to the team, and we look forward to the contributions that he will provide for our company’s continued growth.”