Tadano has appointed Robbert Kreber as managing director of the company's Dutch and Belgian subsidiaries, and head of sales and support for the Benelux region. He replaces Jacob Wijnker who is retiring having served as managing director of Tadano Netherlands and Tadano Belgium since [https://vertikal.net/en/news/story/29633/tadano-acquires-waterland](Tadano acquired its distributor Waterland Trading in 2018) where he had worked for almost 23 years.
Kreber joins the company from classic car club Rokim Classics trading Mister-Mustang which he founded in 2019, prior to that he had been after sales and operations director for LiuGong Machinery Europe since 2013. He began his career as a product manager with Yamaha distribution, in 2003 he moved to Kroymans division Cadillac & Corvette Hummer Europe. He left Kroymans in 2009, for the forktruck industry, joining Ebu and then Nissan initially as a parts manager, progressing through to director of sales and marketing. In 2013 he left for LiuGong.
Thomas Schramm vice president of European sales subsidiaries said: “Success in the Benelux markets is critical to helping Tadano achieve our goal of becoming the world’s leading supplier in the lifting equipment industry. Robbert’s strong service background on construction equipment and processes as well as broad operational and sales management experience provides the necessary skill set to lead our Benelux teams.”
Kreber added: “Tadano has a well-earned reputation for leadership and innovation within the lifting equipment industry. I am excited and honoured to lead the strong Benelux teams and look forward to meeting with customers in the region and providing solutions for their lifting equipment needs.”