03.07.2023

New European president for Bobcat

Telehandler manufacturer Bobcat has appointed Gary Hornbacher as president for the Europe, Middle East and Africa region. He is currently based in Denver as vice president channel development & training for Bobcat North America, a role he has held for more than four years.

Hornbacher has spent his career to date with the company, having joined Bobcat’s sales and marketing department in 1988. In the 19 years that followed he held various sales positions before being appointed vice president sales & marketing for North America in 2006.

In 2015 he was transferred from Bobcat headquarters in Fargo, North Dakota, to European HQ in Brussels, Belgium as senior vice president commercial for the region. Two years later he moved back to Fargo as vice president strategy and Total Quality Management for North America, taking up his current role in mid-2019.
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Gary Hornbacher

In his new role he will be based in Dobris, Czech Republic, where the company has a 120,000 square metre manufacturing facility with R&D centre and training institute. He officially takes up his new role as of today.

Chief executive Scott Park said: "We are excited to welcome Gary Hornbacher as the new president of Doosan Bobcat EMEA. Gary’s previous experience as senior vice president commercial in the region, coupled with his diverse background with Bobcat, positions him to effectively drive forward our strategic vision and motto – we empower people to accomplish more."

Hornbacher added: "I am thrilled to join the dynamic Bobcat European region, and I look forward to again serving alongside our team. Bobcat has an enduring focus on solving our customers’ toughest challenges, whether that be through innovating new technologies or partnering with our dealers to exceed customers’ expectations.”