New fleet VP fleet for Maxim

US based Maxim Crane has appointed Greg Bellcoff as vice president of fleet, taking over from Larry Lis, who was promoted to chief operations officer last month.

In his new role Bellcoff will oversee all aspects of fleet management across Maxim Crane’s operations. His responsibilities will include procuring a new fleet, selling and maintaining used equipment, and strategically growing the company’s diverse fleet of cranes and heavy lift equipment. He will report to Larry Lis.
Greg Bellcoff

He joined Maxim in 2017 with the Coast crane acquisition where he had worked since 1994 in new and used equipment sales and was promoted to his current role as vice president of the ‘Mountain West Region’ in 2022.

Larry Lis said: “I am excited to elevate Greg to lead our fleet operations, his extensive background in the crane industry and product knowledge will be invaluable as we continue to strategically invest in new crane and support fleet as well as our used equipment sales efforts to ensure we’re delivering the best equipment to our customers in the industries and verticals we serve.”

Bellcoff added: “The level of investments in our fleet at Maxim is truly transformational I am thrilled to have the opportunity to lead our amazing fleet team of industry professionals and experts to deliver the right equipment to our customers in the right place at the right time.”