15.11.2007

Speedy wins national award

Speedy Hire, the UK based rental company won the EIM Marketing Strategy of the Year Award at this year's National Business Awards, sponsored by Orange. The award is one of 18 national awards presented last night at a major event at London’s Grosvener House hotel in Park lane attended by 170 finalists.

Other rental company winners include Gen Set which won the The Cable & Wireless Award for Customer Focus and Ashtead which was nominated for the The Badenoch & Clark Business of the Year Award (won by Whessoe Oil & Gas).
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(L-R) Martin Webley of EIM, Chris Harvey David Graham and Neil Thompson of Speedy

Martin Webley, managing director of Experian's Integrated Marketing division on presenting the award said: "The EIM Marketing Strategy of Year Award recognises marketing excellence and Speedy Hire's strategy highlights how marketing can successfully get serious messages across to improve health and safety. Speedy Hire's award is richly deserved and it stood out to all of us as a flagship example of imaginative and results orientated marketing at its very best."

Speedy Hire's winning marketing strategy was to pitch itself as the number one hire company for health & safety. Its 'Safety from the Ground Up' strategy was based on the findings of independent research that it commissioned which indicated that only 33 percent of its customers staff has any awareness of new regulations.

It aimed not only to create a competitive advantage, but also to increase the awareness of risk and promote safer practice when working. It has focused on a variety of issues, including dust control, Hand Arm Vibration Syndrome and the dangers of working at height.

Its campaign using communication packs, training, road shows and 'Tool Box Talks' impressed the judges and says the company helped it increase its market share to a claimed 27 percent, double what it was five years ago.