01.03.2010

Manitowoc appoints new VPs

Manitowoc has announced the appointment of two new vice presidents, John Kennedy has been named vice president of sales and marketing the crawler crane product line, reporting to Ingo Schiller, senior vice president of sales and marketing for North America.

Allen Kadow has been named director of marketing for Manitowoc in Latin America. In this role, he will report to Bruce Buchan, the newly appointed senior vice president of sales and marketing for the region.
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John Kennedy

Kennedy joined Manitowoc in 1988 as a product manager and quickly moved into a sales role as a field sales manager for the Midwest and eastern Canada. Prior to joining Manitowoc, he worked for P&H in an engineering role.

“Kennedy has held a number of positions within the company, including field sales manger, vice president of North Central Cranes, director of product support and, most recently, director of sales for major accounts in the Americas,” said Schiller. “This vast experience has prepared him for success in his new role. He’s well-liked among our customer base and understands their business.”

Kennedy will direct external and internal sales administration and marketing for the Manitowoc crawler crane product line in North America. Throughout the next year, he will be heavily involved in the continued testing and development of the Model 31000, Manitowoc’s largest capacity crawler crane. He replaces Bruce Buchan who was recently promoted to senior vice president of sales and marketing for Latin America.
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Allen Kadow

As director of marketing for Manitowoc in Latin America, Allen Kadow will be responsible for market analysis and development for all of brands in the region and will work closely with Manitowoc’s local regional sales and marketing staff.

“Allen will develop and implement strategic marketing plans for cranes sales and will develop aggressive and creative marketing campaigns,” said Buchan. “He will also work on our programs designed to strengthen brand awareness.”

Kadow joined Manitowoc in 2000, and began his career with the company as an inside sales representative. He most recently held the position of manager of product marketing and inside sales for Manitowoc crawler cranes in North America.