09.03.2010

Penny appoints in Middle East

UK based loader and mini crane manufacturer Penny Hydraulics has appointed Optimum Vehicle Logistics (OVL) of Milwaukee and Dubai as its distributor for the Middle East and Africa.

The company’s complete range of vehicle mounted cranes, platform lifts, portable davit cranes, roof supports and specialist hydraulic solutions for the mining and power industry are included in the agreement.

OVL supplies parts and services to operators of commercial and military vehicles and is the authorised source for AM General Humvee parts in the Middle East and Africa. Its customers include multinational, government and military organisations.
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Richard Short of Penny Hydraulics (L) with Bill Thorpe of OVL.

The company has an network of agents throughout the region and says that it will initially focus on customers with utility, military and special forces applications where mobility and simple load handling are demanded.

“There’s nothing else like the products made by Penny Hydraulics available in the region,” says Bill Thorpe, OVL’s sales director. “This is a growing market and we see great potential for providing customers with highly effective solutions to their load handling and other requirements. We have already had a lot of interest from customers wanting to add load handling capabilities to their vehicles and we look forward to working with Penny Hydraulics to build both of our businesses.”

Richard Short, sales director at Penny Hydraulics added: “Working with a specialist like OVL provides us with access to a major new market with their support and knowledge of the region and its unique requirements. This is the second major international distribution agreement we’ve announced this year and it demonstrates our commitment to growing the business by entering new markets.”

Both companies have also identified mining and exploration activity as another growth market. Penny designs and manufactures a a range of hydraulic props, rams and roof supports.