01.03.2010

Manitowoc promotes Schiller and Buchan

Manitowoc has appointed two senior vice presidents - Ingo Schiller and
Bruce Buchan.

Schiller has been named senior vice president of sales and marketing for North America, responsible for sales and marketing activities related to North American dealers and direct customers. He will report to Larry Weyers, executive vice president of Manitowoc Americas.
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Ingo Schiller

“In this new position, Schiller will be responsible for short and long-term strategic sales plans, market share growth and product development opportunities,” said Weyers. “His experience and leadership skills will help position Manitowoc for significant growth as we emerge from the current market downturn.”

Schiller, who has spent 15 years in the crane business joined Manitowoc from Liebherr in January 2008 as vice president of mobile cranes . He replaces Dave Birkhauser who retired last year.

Bruce Buchan, a veteran Manitowoc sales executive, has been named to the new role of senior vice president of sales and marketing for Manitowoc’s Latin American organisation responsible for all Manitowoc crane brand sales and marketing activities in the region. He also reports to Larry Weyers.
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Bruce Buchan

Buchan has nearly three decades of crane industry experience and he has been with Manitowoc since 1997. He has held positions in product support, crane rental, direct sales and sales management. Most recently he was vice president of sales and marketing for Manitowoc crawler cranes in North America.