09.04.2020

Boehler joins Hy-Brid board

Former Skyjack president Brad Boehler has joined the board of US based Custom Equipment, manufacturer of Hy-Brid scissor lifts.

His appointment takes the number of directors sitting on the Compact Equipment/Hy-Brid Lifts board to six. The board meets on a quarterly basis, to help guide, grow and diversify the Hy-Brid Lifts business. Boehler's appointment is aimed at adding his experience in engineering, production and market development, along with major aerial lift management to the board.

Boehler left his job as president of Skyjack last September after eight years in the role, having joined the company as product safety manager in mid 2003 from logging equipment manufacturer Tigercat. He was later appointed vice president of engineering, adding the role of vice president sales and marketing to his duties a short while later, before becoming president in 2011. He has also chaired the ANSI A92.6 sub-committee and is a past president of the International Powered Access Federation – IPAF.
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Brad Boehler

Hybrid-Lifts chief executive Terry Dolan said: “Brad has held a variety of influential positions with major manufacturers and global industry organisations including IPAF and AEM. With in-depth experience in product design and development, safety and training protocols and strategic leadership, Brad brings a wealth of knowledge and expertise to the Hy-Brid board. His long history in the space and his ability to provide input on future product design will be valuable assets as we look to grow the Hy-Brid Lifts brand across the globe.”

Chairman Stephen Ellis added: “We are excited to have someone of Brad’s calibre on the board. His recent role as president of Skyjack arms him with a unique and knowledgeable perspective on the industry. We are confident that he will help positively mould the future of Hy-Brid Lifts.”

Speaking of the appointment Boehler said: “I have been aware of Hy-Brid Lifts for quite some time, so this was an easy decision. I am familiar with large manufacturing operations in the access industry, and I hope to take this experience to help Hy-Brid Lifts. I understand the customers, product base, applications and overall requirement for safe use. Low-level access has been growing for quite some time, and I look forward to the opportunity to continue growing that segment of the access business.”

Vertikal Comment

This is a very good move for Custom/Hy-Brid Lifts. Brad Boehler has a wide range of highly relevant experience, having been part of the team that saw Skyjack grow from a relatively small Canadian scissor lift manufacturer to a full line global aerial lift producer and scissor lift market leader. He is a talented engineer with a strong feel for sales and marketing and customer support.

Hy-Brid’s latest new model the 19ft 1930 is probably its best new product to date and could be a game changer for the company. Having someone with Boehler’s experience on board will be a substantial asset in helping the company capitalise on it, as well as charting the next step in its growth plans.