10.02.2026

Another slow year for Haulotte

French aerial lift manufacturer Haulotte has posted ifs full year and fourth quarter sales numbers.

Full year
Total revenues for the 12 months up until the end of December were €512 milliion 19 percent lower than for 2024, which were 17 percent down on a record year in 2023.

The numbers were:

New equipment sales €420 million -22%
Rental €19 million -12%
Parts & services €73 million -5%
Total €512 million -19%

Geographic breakdown

Europe, the market picked up towards year end sales improving two percent.
Asia-Pacific revenues declined 19 percent in a sluggish market.
North America, saw another sharp slowdown in business for Haulotte, with total revenues falling 40 percent.
South & Central America also saw a steep decline with sales falling 35 percent compared to 2024.

Fourth Quarter
Haulotte reports a decent pick up in fourth quarter revenues, improving six percent to €128 million, thanks to the upward trend in Europe.

Margin

Haulotte will not post its full results until mid March, but says that thanks to the shift in revenue makeup, it anticipates an operating margin in the region of six percent of sales.

The company has said that in December it signed a new €130 million syndicated loan agreement with its banking partners which is identical to the previous facility, allowing the group to secure its main source of financing for the coming years.

2026 Outlook
As to its outlook for 2026, the company said: “In an environment that has shown no real signs of improvement, the Group is expected to report a slightly negative current operating income for the year 2025.

Despite limited visibility and an uncertain global environment, Haulotte should be able to achieve sales growth in 2026, the extent of which will largely depend on the recovery of the North American market.”

The company added: “The decline in the global aerial work platform market, which began in the second half of 2023, continued throughout 2025. The market reached its lowest level since the outbreak of the Covid-19 pandemic, mainly impacted by a further significant downturn in the Chinese market. In this uncertain market environment.”

Vertikal Comment

As we reported last year, these are not good numbers at all, but this year, there appears to be some encouragement to be found in the pickup in European sales. The funding is also positive, and this period will pass, and Haulotte is in a decent position when it comes to products and its spread of facilities, with plants in China, the USA, as well as in Europe.

It just needs to leverage them to meet the current market challenges – that more than anything needs good people and a strong plan. The future could be bright.